934 Indicate a Decision to Trust Christ
On Friday, February 2, Campus Crusade placed a full-page, color advertisement in the USA Today Super Bowl special section as part of the Beyond the Ultimate outreach.
The ad featured both head coaches and points readers to a special Web site, www.BeyondTheUltimate.org.
Featuring articles and streaming video from players and coaches who share their stories and talk about their faith in Jesus Christ, the Web site has been a tremendous success.
Stats (as of 06.Feb)
- Total site visits – 176,249
- Visitors who indicated that they received Christ – 934
- Visitors who moved on to a followup site – 510
- Visitors who went to a special e-mail page where they could request more information – 958
How People Found the Site
- 122,333 – typed “BeyondTheUltimate.org” into their computer
- 24,294 – in an e-mail they received, they clicked on www.beyondtheultimate.org, which was included in the e-mail
- 7,536 – typed in a search phrase on Google and clicked on our ads
- 4,210 – typed in a search phrase on Google, Yahoo, etc. and clicked the link, shown in the search
- 17,876 – were visiting other Web sites and clicked on a link to www.beyondtheultimate.org